There was a live demonstration of Derma Camouflage alongside the launch of Silis 2 Silk Straightening System and application. At the conclusion of the workshop, a catwalk was presented by model prepared by the Femina Institute beauty experts primarily using the 2 products in focus along with other color cosmetics marketed and distributed Mehran enterprises.
- Event Type: Product launch and Demonstrations
- Location: Expo Centre, Karachi (Expo Centre), Multan (Ramada Hotel), Lahore (Pearl Continental), Rawalpindi (Pearl Continental)
- Duration: 16th – 20th Dec 2011
- Target Audience: Beauty Experts, Dermatologists & Cosmetologists
- Electronic Media Campaign: Event Promos aired on Style 360, Event coverage and airing on Style 360 on 10th and 12th Jan 2012. PR coverage in major TV, Radio channels & Newspapers.