Events and Workshops

Bioline Workshop May 2012


Mehran Enterprises, organized workshop on Italian skin care brand-Bioline in 5 major cities of Pakistan (Karachi, Lahore, Multan, Faisalabad, and Rawalpindi). The demonstration was presented by Bioline Master Trainer from Italy Ms. Girogia Rapali.

The workshop educated the skin care experts about the international skin care techniques and provided a complete knowledge about the usage of theproducts for various skin issues.



The events met a great success with a high turnout of the participants and were attended by renowned skin care experts & dermatologists in every city




Derma Color Camouflage Workshop Dec 2011


In Dec 2011, Mehran Enterprises organized workshops on Derma Color Camouflage makeup and launched Silis Hair straightening system, in 4 major cities of Pakistan (Karachi, Lahore, Multan and Rawalpindi). The demonstrations were presented by renowned German camouflage make up expert Ms. Malu Wilz and experts from Femina Institute. The key highlight of this event was the application of the camouflage makeup on the discolored skins (burned skin, scars, vitiligo). Ms. Malu Wilz also shared her expertise in model makeup using Derma Camouflage makeup



The workshops were highly appreciated by the skin and makeup experts all across Pakistan.



Makeup City: Launch of Flagship Store

On 6th July, ’12, Mehran Enterprises launched its flagship retail store “Makeup City” at Dolmen Mall Clifton Karachi. This is the second outlet of Makeup city in Karachi. Other operational branches are at Lahore, Rawalpindi, Multan & Faisalabad

The retail outlet showcases all the famous European cosmetic and beauty brands under one roof. These brands are directly imported from the country of origin.

On the day of the opening, Deputy Counsel General of Italy Ms. Giuliana Grandi Franceshinis and Ms. Annamari Antenucci from Italian Consulate along with CEO of Mehran Enterprises Mr. Sohail Ahmed, were present.

Large turnout of customer was seen at the store which included Beauticians. The event was attended by people from corporate sector, celebrities and Media.